Campaign Storytelling Systems
Turn your story into a campaign voters remember
Your story is one of the most valuable assets in your campaign. Build a media strategy that helps voters understand who you are, what you stand for, and why you’re running.
This service is led by Graham Beer, an award-winning producer, entrepreneur, and community builder with more than 14 years of experience in television, special events, and branded campaigns.
Through his work in media and community advocacy, he has helped organizations, leaders, and communities tell their story with clarity.
Graham’s career has taken him around the world telling stories that inform, inspire, and connect people. His journey began in his hometown of Cobourg, Ontario, where he reported on local issues and covered community events.
Combined with his family’s deep roots in municipal government, these experiences gave him a unique perspective on the impact local leaders have on the communities they serve.
Why storytelling matters in this election
Municipal elections are won through trust, consistency, and authentic communication. In today’s media landscape, candidates have more opportunities than ever to connect with voters, but standing out has never been more difficult.
The challenge isn’t simply creating content. It’s developing a clear story and sharing your message across the platforms that matter.
Most candidates invest thousands of dollars in advertising, websites and signs while managing limited time and rising costs. Campaign Storytelling Systems helps ensure those investments are aligned with a strategic direction.
Your campaign story starts here
Voters are more likely to support candidates they understand. Effective communication helps build credibility, reinforce key messages, and keep your campaign top-of-mind throughout the election.
From first-time candidates to experienced municipal leaders, we help you develop a compelling story framework, build an effective media strategy, and communicate your message with confidence.
Take the Free Campaign Storytelling Assessment and receive personalized feedback on your campaign’s storytelling and communications.
Explore our Campaign Storytelling Systems below and transform your vision into action.
Ready to strengthen your campaign story?
The Blueprint
$ 1,297
+ HSTOutcome: Develop a clear campaign story, messaging framework, and media plan that guides your campaign.
Best For: Candidates who want a professional communications strategy they can implement for themselves or with their team.
Workflow: Learn + Plan
Toolkit Guide
The Toolkit helps you define your story, sharpen your message, and build a media strategy that drives every aspect of your campaign. Using practical frameworks, planning tools, and professional insights, you’ll develop a clear narrative, content roadmap, and media system that you and your team can utilize until election day.
Customized Deliverables
- Candidate Story Outline
- Media & Communications Audit
- Campaign Narrative & Messaging Structure
- Strategic Content Recommendations
Strategy Session
- 60-minute Virtual Strategy Session with Graham Beer
The DirectorMost Popular
$ 3,497
+ HSTOutcome: Build a complete campaign media system with strategic guidance, content roadmaps, and campaign-ready storytelling plans.
Best For: Candidates who want strategic guidance, media planning, and campaign-ready storytelling concepts.
Workflow: Learn + Plan + Create
Toolkit Guide
The Toolkit helps you define your story, sharpen your message, and build a media strategy that drives every aspect of your campaign. Using practical frameworks, planning tools, and professional insights, you’ll develop a clear narrative, content roadmap, and media system that you and your team can utilize until election day.
Customized Deliverables
- Candidate Story Outline
- Media & Communications Audit
- Campaign Narrative & Messaging Structure
- Strategic Content Recommendations
- 30-Day Campaign Content Roadmap
- 3 x 1 min Campaign Video Outlines and Scripts (video executed by candidate)
Strategy Sessions
- 60-minute Virtual Strategy Session with Graham Beer
- 60-minute Mid-Campaign Follow Up Virtual Strategy Session with Graham Beer
The Strategist
$ 7,997
+ HSTOutcome: Execute a comprehensive media strategy with expert guidance, designed to adapt and evolve throughout your campaign.
Best For: Candidates seeking an end to end solution and ongoing expertise from a media producer and strategist.
Workflow: Learn + Plan + Create + Advisory
Toolkit Guide
The Toolkit helps you define your story, sharpen your message, and build a media strategy that drives every aspect of your campaign. Using practical frameworks, planning tools, and professional insights, you’ll develop a clear narrative, content roadmap, and media system that you and your team can utilize until election day.
Customized Deliverables
- Candidate Story Outline
- Media & Communications Audit
- Campaign Narrative & Messaging Structure
- Strategic Content Recommendations
- 90-Day Campaign Content Roadmap
- 6 x 1 min Campaign Video Outlines and Scripts (video executed by candidate)
- Elector Audience Analysis Report
- Complete Campaign Communications & Media Plan
Strategy Sessions & Advisory
- 4 x 60-minute Virtual Strategy Sessions with Graham Beer
- Direct Email Access to Graham Beer
- Media Review and Communications Feedback